Sea of Green

You may be wondering, what exactly is a sea of green approach? This term is often used when cultivators share their perspectives on the horticultural portion of the business. Although these cultivation facilities and sprawling plant production areas certainly do appear to be a sea of green, the terminology is rooted in pre-regulated cannabis cultivation. This phrase references a specific …

5 Key Elements of Design for a Superior Dispensary Experience

When thinking of a design for your dispensary, make sure your customers feel safe and comfortable using strategies that stretch beyond just materials and layout. With increasing professionalism and competition in the cannabis industry, shoppers now make snap judgments about stores as soon as they walk through the door. You’ll want to create a total experience, one that encourages patients …

Know Your CannaTerms: Hemp

The word ‘hemp’ tends to turn heads in the United States due to its association with the cannabis plant. In 1970, the Controlled Substances Acct passed, deeming any form of the cannabis species a Schedule 1 drug in the United States. Although hemp is a part of the cannabis family, they are not the same. The hemp plant contains trace …

Branding Companies: Logos, Guidelines, and Other Assets

Why are branding assets considered important for companies? Because they safeguard the investment you made when you developed your brand by ensuring consistency. They equip employees, partners, and others with the information and tools needed to implement your company’s visual identity appropriately. Vector Logo One of the most basic components of a legitimate brand is a logo. If you hired …

The New Jersey Cannabis Market – Clinical Registrants and Microbusinesses

As we wait for New Jersey to drop more information on cannabis applications, those interested in starting their business should be aware of some key definitions in the process. New Jersey’s Legalization History:  On February 22, 2021, Governor Phil Murphy of New Jersey signed cannabis legalization bills into law. The Cannabis Regulatory, Enforcement Assistance, and Marketplace Modernization Act established the …

Know Your CannaTerms: Terpenes

Effects of using Terpenes Some believe high potency and cannabinoids are what one should seek when selecting and buying cannabis products. What if you knew there is much more to it? There is another major factor in the aroma and effect of your cannabis experience called terpenes. Potency, cannabinoid profile, cultivation or production methods, and even price play major roles …

Microdosing – What Is It and Why Is It Beneficial?

So, where did the term microdosing become prominent? Many cannabis consumers report enjoying their high, but consuming too much THC can cause short-term, undesirable feelings. These effects can make it difficult to consume cannabis and carry on with the normal demands of a busy life. Thankfully, a consumption trend has been around for ages but is now gaining momentum within …

An Introduction to the Illinois Cannabis Landscape

Illinois Landscape Recently, Illinois issued 40 craft grow licenses and 32 cannabis infuser licenses. It’s a limited license state with 21 cultivators currently online. The original 21 licenses, issued in 2015 as part of the medical program, are now permitted to sell for adult use. Additionally, craft grows and infusers are both new license types. Here’s a breakdown of craft …

Cannabis Patent: How Does it Work?

The regulated cannabis industry is still in its infancy, and there remain many unknowns regarding the protection of intellectual property by cannabis breed patenting. Cannabis breeders seek out this protection for their work in hopes that it will create additional income for their business.  The details of cannabis patenting can be very complex. In this article, we’ll discuss two main …

What are Solventless Concentrates?

Solventless concentrates are what results when flower is refined to separate plant matter from the essential oils, terpenes, and cannabinoids. Solventless concentrates are highly potent concentrates extracted from flower using no chemicals. Typically, concentrates are highly potent. For example, the THC percentage of cured flowers, on average, ranges from 15% to 30%, whereas concentrates lie anywhere between 60% to 90%. …